How to start a podcast: An easy guide

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Even if you’ve never done anything technical like this before, you’re about to discover how to start a podcast, an easy guide.

Starting a podcast may be exciting, interesting, and profitable. Depending on your target, you might start a podcast as a fun hobby, a side gig, or an immediate business. We are going to make podcasting simple and achievable for you. To help you grow your audience and possibly launch and expand a business, we’ll lead you through each step of producing your podcast in this post, from planning and recording to publishing and promotion.

Discover how to start a podcast and your show! By the conclusion, you should completely understand the process of creating a podcast and be able to carry it out as quickly and painlessly as possible.

 

Why should you start a podcast?

Starting a podcast may seem like a hassle at first, but if you have an urge to build your own virtual identity as well as have fun, you are just where you need to be. You should think about starting a podcast if you want to —-

Create your own network and audience

The goal is to create or expand your network. You can connect with people who are interested in what you have to say and who can advance your career or business through podcasting. You wish to increase your audience. Nowadays, the most popular podcasters have millions of subscribers. A podcast is a comparatively cheap way to increase your audience.

Spread and embrace creativity

If you believe that creativity can change the world, starting a podcast can be a game changer. You can connect with people with the same thoughts and ideologies. Additionally, you can also grow social concerns by developing and sharing ideas with each other.

Want to have fun

Podcasting is fun. It can be a way of amusement. Starting a podcast doesn’t require you to have any specific business or revenue objectives in mind. A podcast might be created solely for personal entertainment.

How to start a podcast: 7 simple steps

If you are ready to be a podcaster but have no idea where to start, here are 7 simple steps. It is not going to take you long to have a read through the steps. You need no huge planning. By the end, we hope you’ll be perfectly ready to start on your own podcast.

 

  1. Select a topic or concept
  2. Choose your episode format
  3. Set up recording equipment
  4. Record and edit your first episode
  5. Select podcast artwork and intro music
  6. Launch and promote
  7. Build your online presence

 

 

1. Select a topic or concept

Choosing a name for your podcast is an essential first step. Your podcast should have a distinctive name that is also recognizable and relevant to your business or topic. The word “Podcast” should not be included in the title of your show because it is unnecessary and takes up space. Although it may seem hard to focus on a certain subject or specialty, doing so will enable you to develop a following over time. Before you’re up for recording, it will be smart to do some digging up online, search for similar content and do some market research to examine the rivalry in your genre after you have some ideas. Additionally, you will gain greater credibility and solidify your position as a subject-matter authority.

You should be eager to explore and regularly discuss your podcast topic. The less likely you are to encounter pod fade, the more you will love your topic. Choose a subject that is both broad enough to be discussed throughout several episodes, seasons, etc. still compact enough to appeal to a particular audience. A key factor in acquiring the proper listeners and maintaining your program’s commitment is picking the ideal podcast theme for your new show.

2 things to remember while selecting a topic—

 

Planning your objectives

What made you decide to launch a podcast? Knowing your ‘why’ is crucial, even if it’s only to have fun with friends. Point out the reasons you want to launch it for because you are going to talk about it while recording. So, the objectives of your topic must be distinct.

Who is your audience?

While selecting the name, also keep in mind that for who you are going to record it, who will be the listeners? How old are they? What do they do in their spare time or even what their job is? Because an irrelevant audience can degrade your podcast quality and you may not be able to achieve your goal.

 

2. Choose your episode format

Either a single or group podcast can be made; the choice is yours. However, your format must feel enduring and compatible with your podcast. If you want to host your podcast with a partner, you’ll need to carefully consider how to do it. In a similar vein, if you want to interview someone for your show, you might need to start by getting in touch with potential guests.

Maintaining your established tempo will aid in building rapport and familiarity with your potential audience.

Your publishing schedule, or how frequently you’ll release a new episode, is known as your cadence. While some podcasts release brand-new episodes every day, others only do so every two weeks. You must decide which cadence suits your timetable the best. Maintaining your established tempo will aid in building rapport and familiarity with your potential audience.

Here are some common podcast formats:

  • Interview podcasts
  • Cohosted podcasts
  • Educational podcasts
  • Scripted fiction/non-fiction
  • Debating podcasts
  • News Recap

 

2 things to remember while you choose your episode format—

Standard episode length

Create your episodes just as long as they need to be. Never make it lengthy by speaking unnecessarily or delaying a conversation. Some podcasts feature episodes that are under five minutes long, while others have ones that are longer than a brief audiobook. These are the typical episode lengths:

  • less than 10 minutes (14%)
  • 10—20 minutes (15%)
  • 20—40 minutes (31%)
  • 40—60 minutes (22%)
  • Over 60 minutes (7%)

 

Publishing schedule

You can work as a full-time podcaster or as a side hustler. You might choose to release content every day or every two years, like Serial.

To establish a relationship with listeners and establish the habit of putting out regular content, we advise posting once a week. The most typical publishing frequencies are as follows:

  • 0—2 days (7%)
  • 3—7 days (36%)
  • 8—14 days (39%)
  • 15—29 days (17%)
  • 30 days or more (1%).

 

3. Set up recording equipment

You don’t need to spend a lot of money on recording equipment, many well-known podcasts have a simple setup. Basically, if you already own a microphone, you are halfway done. All you need to start a podcast is a microphone and a device for storage purposes. While selecting the equipment, you should consider two things: the type of microphone and the connector.

Dynamic or condenser?

There are two types of microphones: dynamic and condenser. The best mics for podcasting are dynamic ones. They are less sensitive and pick up lower frequencies. There will be less background noise to cut out as a result.

More sensitive and capable of picking up a wider spectrum of frequencies are condenser microphones. Sensitivity is perfect for music recording but not for spoken word.

USB or XLR connector?

Podcast microphones can be connected via an XLR or USB connector. You have the most versatility with XLR microphones. There are many XLR microphones available, and they typically have a long lifespan. But in order to connect, XLR microphones need an interface or mixer. For novices, this might get pricey.

 

4. Record and edit your first episode

You can start recording as soon as your equipment is set up. Some podcasters write scripts for their episodes in advance, but others just wing it. You have the option.

Even if you compose a script, you’ll probably need to pause, take breaks, record your audio again, and/or edit it to get a final, finished product. Your skills will develop the more you practice. Making a podcast is a skill that requires patience and effort to perform well.

You can hire a freelancer to edit your podcast if you don’t like doing it or don’t have any interest in doing it. Working with a freelance podcast editor can be found on websites like Facebook, Fiverr, Upwork, and Craigslist.

Before you start recording, you must ensure some things to achieve a better conclusion.

Choose recording and editing software

You should choose these options wisely. An HQ recording software can make your podcasting easier because it already has its own features. Make sure you select an editing software that is capable of audio-mixing without quality loss. If you are interested in video podcasting, there are so many free software available online to record and edit video recordings.

Choose a good place

Recording should ideally take place in a quiet and comfortable place. A room with lots of furniture, drapes, rugs, or carpeting can be good for the audio quality. Hard, flat surfaces reflect noise, so avoid them whenever you can. Foam panels on the walls are another way to soundproof your home.

Name your episode title and description

You should give every episode you record a special name. Your episode titles should appropriately summarize the subject matter and, if applicable, the featured guest speaker.

While it may be tempting to give your episodes smart or amusing names, it’s more prudent to give them appropriate names. By doing this, you will improve the SEO of your podcast, making it simpler for listeners to find it online or in podcast directories.

You must create both a broad synopsis and detailed descriptions for each of your episodes to explain to potential listeners what your show is all about. Be as concise and clear as you can in your general overview while responding to fundamental inquiries like what is your podcast about or why should people listen to it.

 

5. Select a podcast artwork and intro music

Potential listeners notice your podcast cover image first on any platform like social media. 62% of new listeners are more likely to listen to a podcast if they enjoy the cover art because good artwork suggests strong content. Tips to make your cover artwork more engaging —

  • Use images that convey the podcast’s topic.
  • Use high-resolution images with attractive visuals
  • Don’t use too many fonts
  • Avoid using so many colors and make it less complex

 

Again, when it comes to the intro music of your podcast, it should not be so breezy, hence not so dramatic. You can use progressive music that sounds exciting as well as feels welcoming. Tips to make your intro more attractive—

  • Avoid lyrical songs; in case you have your own jingle for your own podcast series or season, it’s more interesting
  • Try to use instrumental progressive music
  • Use fade-in and fade-out effects; it gives an amusing feel at the start and the end.

The artwork and music are important because they control the environment. A delightful artwork and some intro music can light up the listener’s mood and create a vibe.

 

6. Launch and promote

Once you are ready with your recorded and edited podcast file, done with all the artwork and intro music track, it’s time to launch and promote!

You can choose to use a grassroots strategy, such as emailing direct links to your close friends and family, or you can create a paid social media marketing campaign.

Utilizing social media platforms like Instagram, Twitter, Facebook, and TikTok is a common way to promote your podcast. You can use your current accounts on social media to advertise your podcast if you already have a sizable fan base there. If not, you can make new accounts with the sole objective of communicating with your community and promoting the podcast.

Without promoting your podcast, it is of no use. Then it would just be a recording file lying around the corner of your device’s storage. To reach out to those concerned people who are interested in your podcast topic, you must learn the strategies or platforms to launch and promote it. Or you can hire an agency to have it done for you.

 

7. Build your online presence

You can submit your show to several directories after you’ve created it inside your preferred media host. These are the websites where users may find, download, and subscribe to podcasts. Any excellent host will have a respectable selection of tools for guided or automatic submission. As a result, they make it simple to upload your show to prominent platforms like Apple Podcasts, Spotify, Google Podcasts, and others.

Thus, your online presence should become renowned and you can speak up for what you have an interest in. Without these directories being uploaded, no progress can be made in the way of being a podcaster.

Some steps to take if you want yourself to get known and create an online presence—

Make social media accounts

Typically, when launching a podcast, you should create social media accounts with the name of your show. While it may be enticing to set up profiles on several different platforms, it is important to think about which ones your audience uses most frequently and concentrate on those. This is due to the fact that social media can present a fantastic marketing opportunity—but only if you utilize it. The most effective platform nowadays for promoting yourself as a podcaster is social media.

Create a podcast website or RSS feed

You must make your program accessible now that you have one or two episodes recorded. The creation of a website for your podcast is one approach to achieving this. You can use either free or paid tools to create a website, but if you want more customization possibilities and a polished appearance, we advise choosing expensive tools. You can provide download links or embed your episodes on your website so that visitors can listen to and enjoy them.

Another choice is to use a podcast-specific hosting service (like Anchor or BuzzsSprout) in place of a conventional web host to establish an RSS feed(i.e. WordPress). If you were a blogger back in the early days of the Internet, you might be familiar with the term “RSS feed.” In order to publish your podcast to Apple, Spotify, and other directories, you don’t need to have a fully functional website. Modern podcast distribution software still exclusively uses RSS feeds.

Create a Profile on a Podcasting Platform

If you want to reach as many listeners as you can, it is highly advised that you take this optional step. You can add your podcast to a directory to increase its discoverability. You must make sure you have one set up in advance because the majority of significant directories rely on your podcast’s RSS feed to confirm its legality and ownership.

The following are some of the more well-known podcast directories worth submitting to:

  • Apple (formerly iTunes)
  • Spotify \sStitcher \sAudible
  • iTunes Podcasts
  • iHeartRadio

Anyone who uses the directory will be able to find your podcast if they search for it by title or keywords after it has been properly posted to the directory.

What if a podcaster has no audience?

You’ve now joined the vast majority of podcasters! Please don’t let this be the factor that prevents you from starting your own show out of all the possible ones. The majority of podcasters start off by talking “into the void,” but if you follow the advice in this guide and save the articles we link to, you can gradually build your own following from scratch.

The results of our 2020 Podcast Discovery study indicated that it doesn’t matter if potential new listeners haven’t heard of you. In actuality, it will be their least essential consideration when deciding whether to hit play.

 

Conclusion

Phew! So that wraps up our quick guide on how to start a podcast. Don’t forget to bookmark this guide so you can return to it after finishing each section.

Starting a podcast may be highly rewarding, but like any business, it takes planning ahead and a lot of work. With the right objectives and expectations, your podcast may be as emotionally and financially satisfying as you make it out to be. You’ll see that starting and expanding your own show requires some work, but it’s a fulfilling and enjoyable form of labor. It speaks a lot about how seriously you take the creative endeavors that you went looking for a manual like this one. There is just one thing left to do at this point: begin. You can do this, and we’re excited to hear about your progress and accomplishments.

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